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In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.
—Daniel J. Boorstin (b. 1914)
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jargon is the verbal sleight of hand that makes the old hat seem newly fashionable; it gives an air of novelty and specious profundity to ideas that, if stated directly, would seem superficial, stale, frivolous, or false. The line between serious and spurious scholarship is an easy one to blur, with jargon on your side.
—David Lehman (b. 1948)
A Credit Card Jargon Buster ... Affinity card. This is a credit card that gives a certain amount to a charity of your choice, depending on how much you spend...
Credit Card Info ...
Apply Online | Cincinnati Bengals Credit Card ... The NFL Extra Points™ Platinum Plus® Visa®™ Credit Card from Bank of America has important features, which include: • No Annual Fee....
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Jargon Buster Info ...
A Company Law Jargon Buster. ... Capital. This is money that is going to be invested in a business...